00624nam a2200109Ia 4500 ROWLEY, Jennifer Knowing your custmers. 1997 Explores the concept of customer for library and information services, and notes the role of users, influences and deciders. Advises that in order to offer an effective service to customers, it is important to identify the benefits sought by different groups or segments, and to understand the customer decision-making process which is important in determining 'purchase' behaviour and the use of the service. 3/7/00 M2LMGR A 22122 22122 0 0 0 0 CRCM CRCM 2023-05-04 0 0000000016136 2023-05-04 00:00:00 2023-05-04 A