Cooper, Robert G. <br/><br/>
Product development for the service sector : lessons from market leaders 

 - CambridgeUS  Perseus Books  1999 
 - vii, 278 p. 
<br/><br/> Presents a comprehensive approach to product development tailored specifically for the dynamics of service industries.  Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort. 
<br/><br/><label>Universal Decimal Class. No.: </label>12.08.02 C7785