00564nam a2200109Ia 4500080001900000100002200019245007700041260003700118300001600155520026400171583001900435  a12.08.02 C7785  aCooper, Robert G.  aProduct development for the service sector : lessons from market leaders  bPerseus BooksaCambridgeUSc1999  avii, 278 p.  aPresents a comprehensive approach to product development tailored specifically for the dynamics of service industries.  Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort.  c5/23/00kJOY_D