Product development for the service sector : lessons from market leaders
Cooper, Robert G.
creator
text
CambridgeUS
Perseus Books
1999
monographic
vii, 278 p.
Presents a comprehensive approach to product development tailored specifically for the dynamics of service industries. Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort.
5/23/00 JOY_D
12.08.02 C7785