TY  - BOOK
AU  - Cooper, Robert G.
TI  - Product development for the service sector : lessons from market leaders
PY  - 1999///
CY  - CambridgeUS
PB  - Perseus Books
N2  - Presents a comprehensive approach to product development tailored specifically for the dynamics of service industries.  Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort
ER  -