00865nam a2200109Ia 4500080001800000245006700018260002400085300002100109520058600130583001900716650002000735  a09.05.06 I612  aRedefining trade promotion : the need for a strategic response  bITCaGenevaCHc2000  aviii, [1], 90 p.  aAssesses what a national export strategy should encompass with regard to dynamics of current intenational market environment.  Looks at the process of strategy development and management, reviewing basic questions of leadership and ownership relationships required for effective formulation and implementation of broad-based strategies.  Reviews techniques and issues related to utility and impact assessment of national export strategies.  Explores implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies.  c5/25/00kJOY_D  aTRADE PROMOTION