TY  - BOOK
TI  - Redefining trade promotion : the need for a strategic response
PY  - 2000///
CY  - GenevaCH
PB  - ITC
KW  - TRADE PROMOTION
N2  - Assesses what a national export strategy should encompass with regard to dynamics of current intenational market environment.  Looks at the process of strategy development and management, reviewing basic questions of leadership and ownership relationships required for effective formulation and implementation of broad-based strategies.  Reviews techniques and issues related to utility and impact assessment of national export strategies.  Explores implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies
ER  -