Shapiro, Carl <br/><br/>
Information rules : a strategic guide to the network economy 

 - BostonUS  Harvard Business School P.  1999 
 - x, 349 p. 
<br/><br/> Introduces and explains economic concepts necessary for managing the network economy.  Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in.  Provides six strategies for waging a successful standards war. 
<br/><br/><label>Universal Decimal Class. No.: </label>LRC 19.01.02 S529