00706nam a2200109Ia 4500080002200000100001800022245006500040260004700105300001400152520041300166583001700579  aLRC 19.01.02 S529  aShapiro, Carl  aInformation rules : a strategic guide to the network economy  bHarvard Business School P.aBostonUSc1999  ax, 349 p.  aIntroduces and explains economic concepts necessary for managing the network economy.  Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in.  Provides six strategies for waging a successful standards war.  c1/15/01kM2L