TY  - BOOK
AU  - Shapiro, Carl
TI  - Information rules : a strategic guide to the network economy
PY  - 1999///
CY  - BostonUS
PB  - Harvard Business School P.
N2  - Introduces and explains economic concepts necessary for managing the network economy.  Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in.  Provides six strategies for waging a successful standards war
ER  -