TY - BOOK AU - Kelly, Kevin TI - New rules for the new economy ; 10 radical strategies for a connected world PY - 1998/// CY - New YorkUS PB - Penguin Group N2 - Describes the new economy as a network economy in which success is often inversely related to understanding networks. Outlines 10 foundamental principles of the new economy and provides specific strategies for success. Includes the following principles: the law of increasing returns; power comes from plentitude (of connections); and, members prosper as the net prospers ER -