TY  - BOOK
AU  - Larkin, T. J.
TI  - Communicating change : how to win employee support for new business directions
PY  - 1994///
CY  - New YorkUS
PB  - McGraw-Hill
N2  - Suggests that direct communication between senior management and supervisors; face-to-face communication; and,  communication of the relevant performance of the work area, are the  best ways  to communicate change to employees in large companies.  Bases these suggestions on the theories that communication should be receiver-oriented; and should change behaviour.  Warns against senior management communicating directly to frontline workers, and discusses strategies for improving communication between middle managers and frontline employees
ER  -