00754nam a2200109Ia 4500080002200000100002300022245007300045260003000118300002200148520045300170583002100623  aLRC 09.01.02 P847  aPorter, Michael E.  aCompetitive advantage : creating and sustaining superior performance  bFree P.aNew YorkUSc1985  axxiv, [1], 557 p.  aProvides an activity-based view of the firm.  Describes the types of competitive advantage and shows how a firm can achieve them.  Identifies the value chain as the basic tool for diagnosing and finding ways to enhance competitive advantage.  Addresses competitive scope both within an industry, and in related industries.  Develops overall implications for offensive and defensive competitive strategy and includes ways of coping with uncertainty.  c1/29/01kTESSA_H