00924nam a2200109Ia 4500080002300000245005300023260004700076300001900123500004400142520060800186583002000794  aLRC 12.04.01 H3396  aHarvard business review on breakthrough thinking  bHarvard Business School P.aBostonUSc1999  av, [1], 239 p.  aLocated in the Learning Resource Centre  aSuggests how companies can encourage business creativity.  Outlines the empathic design, a five-step process which can enable companies to identify customer needs.  Emphasises the need for companies facing competition to explore innovative ideas, or evaporate.  Suggests opportunities for innovation within companies, but cautions that the disciplines of diligence, persistence, and commitment must be coupled with the talent, ingenuity and knowledge of employees.  Presents the interpretive approach to management as the best option for coping with today's rapidly changing and unpredictable markets.\n  c2/7/01kTESSA_H