00983nam a2200133Ia 4500 LRC 12.04.01 H3396 Harvard business review on breakthrough thinking Harvard Business School P. BostonUS 1999 v, [1], 239 p. Located in the Learning Resource Centre Suggests how companies can encourage business creativity. Outlines the empathic design, a five-step process which can enable companies to identify customer needs. Emphasises the need for companies facing competition to explore innovative ideas, or evaporate. Suggests opportunities for innovation within companies, but cautions that the disciplines of diligence, persistence, and commitment must be coupled with the talent, ingenuity and knowledge of employees. Presents the interpretive approach to management as the best option for coping with today's rapidly changing and unpredictable markets.\n 2/7/01 TESSA_H M H3396 LRC 23281 23281 0 0 0 0 CRCM CRCM 2023-05-04 0 LRC 12.04.01 H3396 0000000017295 2023-05-04 00:00:00 2023-05-04 M