00495nam a2200109Ia 4500 Barclay, Ian Improving product development performance : key management and organizational factors 2000 Presents the results of research carried out to assess the management and organization aspects of new product development (NPD). Notes that becoming better at NPD requires substantial investment in people and in systems. 3/26/01 JOY_D A 23449 23449 0 0 0 0 CRCM CRCM 2023-05-04 0 0000000017463 2023-05-04 00:00:00 2023-05-04 A