Seibel, Thomas M. <br/><br/>
Cyber rules : strategies for excelling at e-business 

 - New YorkUS  Doubleday  1999 
 - ix, [1], 291 p. 
<br/><br/> Explains 6 critical rules now governing electronic commerce and advises on implementing a digital strategy.  Addresses key risks and opportunities; the shift to global enterprise capabilities; and, the complementarity of traditional and online channels.  Shows how the internet has empowered customers and contributes to customer satisfaction. 
<br/><br/><label>Universal Decimal Class. No.: </label>LRC 12.04.01 S457