00632nam a2200109Ia 4500080002200000100002200022245005700044260003200101300002000133520034800153583002100501  aLRC 12.04.01 S457  aSeibel, Thomas M.  aCyber rules : strategies for excelling at e-business  bDoubledayaNew YorkUSc1999  aix, [1], 291 p.  aExplains 6 critical rules now governing electronic commerce and advises on implementing a digital strategy.  Addresses key risks and opportunities; the shift to global enterprise capabilities; and, the complementarity of traditional and online channels.  Shows how the internet has empowered customers and contributes to customer satisfaction.  c3/30/01kTESSA_H