Seibel, Thomas M. creator text New YorkUS Doubleday 1999 monographic ix, [1], 291 p. Explains 6 critical rules now governing electronic commerce and advises on implementing a digital strategy. Addresses key risks and opportunities; the shift to global enterprise capabilities; and, the complementarity of traditional and online channels. Shows how the internet has empowered customers and contributes to customer satisfaction. 3/30/01 TESSA_H LRC 12.04.01 S457