00391nam a2200085Ia 4500100001600000245010400016260000900120520015900129583001700288  aYun, Haejin  aFactoring poverty and culture into HIV/AIDS campaigns : empirical support for audience segmentation  c2001  aArgues in favour of the selection of content and dissemination channels based on audience differences in HIV knowledge, perceptions and media preferences.  c8/23/01kM2L