TY  - BOOK
AU  - Goodstein, Leonard
TI  - Applied strategic planning : a comprehensive guide
PY  - 1993///
CY  - New YorkUS
PB  - McGraw Hill
N2  - Presents the appplied strategic planning model and provides step-by-step methodology and technology for conducting the strategic planning process.  Targets senior managers and consultants, especially.  Deals with topics including: culture and applied strategic planning; values scan; contingency planning; and implementation
ER  -