00597nam a2200085Ia 4500100001600000245009900016260000900115520036700124583002000491  aPrice, Neil  aPerformance of social marketing in reaching the poor and vulnerable in AIDS control programmes  c2001  aReviews evidence on the impact and effectiveness of condom social marketing programmes (CSMPs) in reaching the poor and vulnerable with information, services and products in the context of HIV/AIDS/STD prevention and control.  Assesses the extent to which social marketing is effective in improving access for the poor and vulnerable using a number of variables.  c10/25/01kJOY_D