Harvard business review on managing the value chain - BostonUS Harvard Business School P. 2000 - v, [3], 271 p.

Located in the Learning Resource Centre

Identifies global competition and technological development as the propellers of change in the relationship between suppliers, customers and competitors. Discusses the issue from various perspectives, and provides guidance for business leaders in areas including: modularization of products and services; the power of trust in manufacturer-retailer relationships; the need to align supply chain and product; and, designing interactive strategy.

LRC 12.04.01 H3397