00772nam a2200109Ia 4500080002300000245005600023260004700079300001900126500004400145520045100189583002200640 aLRC 12.04.01 H3397 aHarvard business review on managing the value chain bHarvard Business School P.aBostonUSc2000 av, [3], 271 p. aLocated in the Learning Resource Centre aIdentifies global competition and technological development as the propellers of change in the relationship between suppliers, customers and competitors. Discusses the issue from various perspectives, and provides guidance for business leaders in areas including: modularization of products and services; the power of trust in manufacturer-retailer relationships; the need to align supply chain and product; and, designing interactive strategy. c10/31/01kTESSA_H