00607nam a2200109Ia 4500080001800000245008200018260002400100300001400124520033000138583001900468650001000487  a09.01.01 I612  aSecrets of electronic commerce : a guide for small and medium-sized exporters  bITCaGenevaCHc2000  ax, 267 p.  aExplains how to develop an e-commerce strategy and conduct online market research.  Outlines marketing and online communication techniques.  Answers questions on legal and financial issues.  Highlights characteristics of successful websites and deals with technical, policy and country-specific issues and online procurement.  c6/12/02kJOY_D  aTRADE