Rousing creativity : think new now
- Menlo ParkUS Crisp Pub. 1999
- x, 163 p., [1]
Focuses primarily on creativity in the corporate environment, and aims to move readers through creative thinking to creative action. Provides guiding principles for conducting group sessions; and includes strategies for finding, presenting and clarifying problems/opportunities. Provides several creative techniques e.g. brainstorming; attribute listing; mind mapping, for tackling problems, or exploiting opportunities. Includes step-by-step directions for activities; a variety of creative prompts; sample worksheets and sample sessions.