00718nam a2200109Ia 4500080002200000100001600022245003500038260003500073300002100108520045900129583002000588  aLRC 01.01.01 R572  aRigsbee, Ed  aDeveloping strategic alliances  bCrisp Pub.aMenlo ParkUSc2000  avii, [1], 103 p.  aDescribes and provides examples of various types of strategic alliances e.g. alliances for cross promotion, community-based alliances, alliances with competitors to open new markets, and alliances for research.  Explains how to find and select an alliance partner; and how to develop and maintain a healthy and vital alliance.  Calls attention to areas of partnering pitfalls including: partners with conflicting values; misinformation; procedural flaws.  c7/31/03kTESSAH