00776nam a2200133Ia 4500 LRC 01.01.01 R572 Rigsbee, Ed Developing strategic alliances Crisp Pub. Menlo ParkUS 2000 vii, [1], 103 p. Describes and provides examples of various types of strategic alliances e.g. alliances for cross promotion, community-based alliances, alliances with competitors to open new markets, and alliances for research. Explains how to find and select an alliance partner; and how to develop and maintain a healthy and vital alliance. Calls attention to areas of partnering pitfalls including: partners with conflicting values; misinformation; procedural flaws. 7/31/03 TESSAH M R572 LRC 25132 25132 0 0 0 0 CRCM CRCM 2023-05-04 0 LRC 01.01.01 R572 0000000019146 2023-05-04 00:00:00 2023-05-04 M