Rigsbee, Ed creator text Menlo ParkUS Crisp Pub. 2000 monographic vii, [1], 103 p. Describes and provides examples of various types of strategic alliances e.g. alliances for cross promotion, community-based alliances, alliances with competitors to open new markets, and alliances for research. Explains how to find and select an alliance partner; and how to develop and maintain a healthy and vital alliance. Calls attention to areas of partnering pitfalls including: partners with conflicting values; misinformation; procedural flaws. 7/31/03 TESSAH LRC 01.01.01 R572