TY  - BOOK
AU  - Rigsbee, Ed
TI  - Developing strategic alliances
PY  - 2000///
CY  - Menlo ParkUS
PB  - Crisp Pub.
N2  - Describes and provides examples of various types of strategic alliances e.g. alliances for cross promotion, community-based alliances, alliances with competitors to open new markets, and alliances for research.  Explains how to find and select an alliance partner; and how to develop and maintain a healthy and vital alliance.  Calls attention to areas of partnering pitfalls including: partners with conflicting values; misinformation; procedural flaws
ER  -