00599nam a2200109Ia 4500080002200000100001800022245004200040260003500082300001500117520033800132583001900470  aLRC 18.01.01 F239  aFarr, Rick C.  aBusiness research : an informal guide  bCrisp Pub.aMenlo ParkUSc1994  avi, 112 p.  aExplains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey.  Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results.  c8/7/03kTESSAH