00685nam a2200109Ia 4500080002200000100002400022245006100046260003500107300001600142520039800158583001900556  aLRC 19.02.09 B417  aBegley, Kathleen A.  aWriting that sells : persuading others to buy your ideas  bCrisp Pub.aMenlo ParkUSc2002  aviii, p.112  aApplies basic sales principles in presenting strategies for persuasive business writing.  Presents the five-step S.A.L.E.S model (Start Add List Evaluate Sign off) for business correspondence that persuades, motivates and influences readers.  Provides techniques for appealing to the perceived sensory and personality styles of readers, and includes tips on basic grammar and style in writing.  c8/7/03kTESSAH