00743nam a2200133Ia 4500 LRC 19.02.09 B417 Begley, Kathleen A. Writing that sells : persuading others to buy your ideas Crisp Pub. Menlo ParkUS 2002 viii, p.112 Applies basic sales principles in presenting strategies for persuasive business writing. Presents the five-step S.A.L.E.S model (Start Add List Evaluate Sign off) for business correspondence that persuades, motivates and influences readers. Provides techniques for appealing to the perceived sensory and personality styles of readers, and includes tips on basic grammar and style in writing. 8/7/03 TESSAH M B417 LRC 25145 25145 0 0 0 0 CRCM CRCM 2023-05-04 0 LRC 19.02.09 B417 0000000019159 2023-05-04 00:00:00 2023-05-04 M