00493nam a2200085Ia 4500100001800000245011300018260000900131520024900140583001800389  aErdly, Marvin  a'Experience rules' : a scenario for the hospitality and leisure industry circa 2010 envisions transformation  c2003  aNotes that 'experience rules' anticipates a fundamental shift in how hospitality and leisure businesses will compete to provide customer satisfaction.  Opines that the industry will focus on providing individually customized travel experiences.  c11/4/03kJOYD