TY  - BOOK
AU  - Erdly, Marvin
TI  - 'Experience rules' : a scenario for the hospitality and leisure industry circa 2010 envisions transformation
PY  - 2003///
N2  - Notes that 'experience rules' anticipates a fundamental shift in how hospitality and leisure businesses will compete to provide customer satisfaction.  Opines that the industry will focus on providing individually customized travel experiences
ER  -