00386nam a2200085Ia 4500100002100000245016900021260000900190520008300199583001800282  aBallaro, Beverly  aBuilding a bridge over the River Boredom : how to think like a speechwriter to craft written communications that inform, inspire and persuade - from start to finish  c2005  aSuggests some speechwriting tips that can help one to write to maximum effect.  c5/24/05kJOYD