00385nam a2200085Ia 4500100003200000245004600032260000900078520019500087583001700282  aVanderpool-Wallace, Vincent  aBranding the Caribbean, sustaining growth  c2007  aCompares the differences of the mind-set operating in the cruise industry with that of the land based industry.  Opines that there is much to be learned from the cruise side of the equation.  c4/4/08kJOYD