TY  - BOOK
AU  - Bartels, Frank L.
TI  - Outsourcing markets in services : international business trends, patterns and emerging issues, and the role of China and India
PY  - 2009///
CY  - ViennaAT
PB  - UNIDO
N2  - Discusses the various dimensions of using direct investment and contractual modalities to service global markets by firms in international involvement.  Deals with the related phenomena 'offshoring' and 'outsourcing' (OO). Uses the principles in the discipline of international business, as well as the 'lens' provided by the empirical evidence of foreign direct investment (FDI) by multinational enterprises (MNEs)
ER  -