00519nam a2200097Ia 4500080001100000100001900011245004100030260000900071520032000080583002100400  aSerial  aMcAfee, Andrew  aBig data : the management revolution  c2012  aFinds that using big data enables managers to decidie on the basis of evidence rather than intuition. Enables manager to measure and know more about their businesses and so directly translate that knowledge into improved decision making and performance. States that it has the potential to revolutionise management.  c11/6/12kSANDRAW