00566nam a2200121Ia 4500 Serial McAfee, Andrew Big data : the management revolution 2012 Finds that using big data enables managers to decidie on the basis of evidence rather than intuition. Enables manager to measure and know more about their businesses and so directly translate that knowledge into improved decision making and performance. States that it has the potential to revolutionise management. 11/6/12 SANDRAW A 36039 36039 0 0 0 0 CRCM CRCM 2023-05-08 0 Serial 0000000030053 2023-05-08 00:00:00 2023-05-08 A