TY  - BOOK
AU  - McAfee, Andrew
TI  - Big data : the management revolution
PY  - 2012///
N2  - Finds that using big data enables managers to decidie on the basis of evidence rather than intuition. Enables manager to measure and know more about their businesses and so directly translate that knowledge into improved decision making and performance. States that it has the potential to revolutionise management
ER  -