00454nam a2200097Ia 4500080001100000245003400011260000900045520025600054583002000310650002600330  aSerial  aSocial media rewards and risk  c2017  aSuggests that companies must establish extensive protocols for use by their organisation in order to engage with external channels given the visibility, risks and realt-time monitoring and response required to effectively manage social media channels.  c9/8/17kSANDRAW  aELECTRONIC PUBLISHING