00733nam a2200145Ia 4500 20260716043005.0 09.03.01 E96 Ward, James J., ed. Export marketing management ITC UNCTAD/GATT GenevaCH 1985 vi, 356 p. This selection of articles and summaries discuss the export marketing process, some export market research techniques in key areas or difficult markets, export product strategy considerations, distribution policies, promotional techniques and pricing policies. Contains four case studies illustrating different policies and management problems solved in typical developing country environments. 3/7/00 M2LMGR M E96 38312 38312