00733nam a2200145Ia 450000500170000008000170001710000240003424500320005826000360009030000150012652003990014158300190054094200110055999900170057020260716043005.0 a09.03.01 E96 aWard, James J., ed. aExport marketing management bITC UNCTAD/GATTaGenevaCHc1985 avi, 356 p. aThis selection of articles and summaries discuss the export marketing process, some export market research techniques in key areas or difficult markets, export product strategy considerations, distribution policies, promotional techniques and pricing policies. Contains four case studies illustrating different policies and management problems solved in typical developing country environments. c3/7/00kM2LMGR cMmE96 c38312d38312