00869nam a2200121Ia 450000500170000008000170001724500270003426000240006130000100008550000400009552005930013558300190072820260716043005.0  a09.03.05 I61  aGoing into trade fairs  bITCaGenevaCHc1982  a86 p.  aIncludes bibliographical references  aHandbook on techniques for participating in trade fairs with particular reference to exporters and trade promotion organizations in developing countries.  Contains 26 articles (previously appearing in `International Trade FORUM') on objectives of participating; publicity; practical aspects of designing, preparing and operating a stand; relations with visitor handling enquiries; and evaluating results.  Emphasis is on the practical aspects facing trade promotion organizations and enterprises in developing countries wishing to participate in a trade fair, possibly for the first time.  c3/7/00kM2LMGR