00848nam a2200145Ia 450000500170000008000190001710000180003624500510005426000430010530000150014852004900016358300190065394200130067299900170068520260716043140.0  a09.04.05 P8226  aPoon, Auliana  aTourism, technology and competitive strategies  bCAB InternationalaWallingfordGBc1993  axiii,370p.  aLooks at the evolution of mass tourism and the transformation toward a new tourism. Analyses the key imperatives for change viz. limits to growth and the emergence of a new global 'best practice'; new consumers; and, new technologies. Identifies the important trend towards 'diagonalization' in the tourism industry and explores the implications of new tourism for tour operators, travel agents and hotels. Explores competitive strategies for industry players and tourism destinations.  c3/7/00kM2LMGR  cMmP8226  c41333d41333