00621nam a2200121Ia 450000500170000008000180001710000200003524500390005526000280009430000120012252003460013458300190048020260716043140.0 a02.01.01 A842 aAsplund, Gisele aAn integrated development strategy bWileyaNew YorkUSc1982 ax,131p. aBridges the areas of business policy, marketing etc. on one side and behavioural organizational change and learning on the other. Argues that these two areas must be successfully integrated if thorough and lasting change is to occur and suggests that certain specific techniques must be used in order to handle an integrated change process. c3/7/00kM2LMGR