00674nam a2200145Ia 4500 20260716043140.0 02.01.01 A842 Asplund, Gisele An integrated development strategy Wiley New YorkUS 1982 x,131p. Bridges the areas of business policy, marketing etc. on one side and behavioural organizational change and learning on the other. Argues that these two areas must be successfully integrated if thorough and lasting change is to occur and suggests that certain specific techniques must be used in order to handle an integrated change process. 3/7/00 M2LMGR M A842 41338 41338