Asplund, Gisele creator text New YorkUS Wiley 1982 monographic x,131p. Bridges the areas of business policy, marketing etc. on one side and behavioural organizational change and learning on the other. Argues that these two areas must be successfully integrated if thorough and lasting change is to occur and suggests that certain specific techniques must be used in order to handle an integrated change process. 3/7/00 M2LMGR 02.01.01 A842 20260716043140.0