00581nam a2200121Ia 450000500170000008000220001710000150003924500390005426000350009330000190012852002930014758300190044020260716043236.0  aLRC 18.04.01 W119  aWade, John  aDealing effectively with the media  bCrisp Pub.aMenlo ParkUSc1992  a[2], iv, 83 p.  aProvides basic knowledge and skills for dealing comfortably, confidently and efficiently with any sector of the media - TV, radio or print.  Describes the goals, priorities and characteristics of media personnel.  Provides detailed guidelines for preparing to be interviewed by the media.  c3/7/00kM2LMGR